[M675.Ebook] Ebook The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries, Jack Trout

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There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

• Sales Rank: #6919 in Books
• Brand: Brand: HarperCollins e-books
• Model: 958581
• Published on: 1994-04-27
• Released on: 1994-04-27
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .36" w x 5.31" l, .28 pounds
• Binding: Paperback
• 143 pages

Features

• Used Book in Good Condition

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very Outdated & Wrong
By Kindle Customer
The first law talks about the first mover advantage, being number one in a category. However, if you read Peter Thiel's "0 to 1" book he talks about the last mover advantage being better. If you ever tried to be first in a specific niche, you know that that takes lots of money, lots of time, and lots of failures. Most companies can't stomach it, and the ones that do stay around after being number one aren't there because they're pioneers. It's because all the other major components of a business fell in line.

The second or "last" mover can come in when the first mover pioneer validated the market and do things better. Examples? Facebook, Toyota, Samsung, Nike, +1M more.

Many of the 22 "laws" have flaws like this. Most their advice is illogical and useless. Moreover, their proof is name dropping companies that are either extinct or lagging. That's terrible evidence. Do yourself a favor and avoid this book.

0 of 0 people found the following review helpful.
Usual Fabulous insights from the Authors
By trojan1976
This book is sensational. Compact and crammed with salient philosophy. The scenarios they present make obsolete conventional marketing.
Just today I read an article in WSJ that said Chevrolet truck sales are down, and they are taking shots at the leader, Ford's F-150. They used a "nifty" ad that shows concrete being dumped in each trucks bed. Silverado had barely scratched paint and a few dents, but 150 had holes punched through the floor. Conventional marketing. Completely useless!

You can't change peoples minds... just about every dude I know ( and me) considers F-150 the best. It's the perception that counts. It wouldn't matter if the Silverado was better. Ford scoffed at the marketing "stunt" as well they should. 150 will stay the leader indefinitely. Why didn't Chevrolet's marketing people read this book? They could have saved a whole bunch of money by not doing this campaign.

Parts of this book are so brilliant, and dense, that I found myself reading certain paragraphs several times to really grasp the concepts. I have several of the author's books, they are all excellent. The only flaw is that this book is 30 years old, so some predictions of certain businesses' prospects didn't come true. Did you ever try to change a woman's mind? Right. That's the rub. Once people think of a product or service as best, it is very difficult to change their minds down the road.

0 of 0 people found the following review helpful.
These 22 Laws of Marketing Got Me Through Grad School
By Bboop41
This tiny book was one of my favorite books in grad school. It had been a requirement for one of my classes, but I continued to use it for sources and such when I did papers. Mr. Ries and Trout do a great job providing 22 of the main marketing strategies. One of the 22 schemes was as follows: Remembering that you have to be first in most marketing schemes. This was probably my most cited book in graduate school. I would highly recommend this book.

I am reviewing this product to assist other consumers in making informed choices in what they buy. I am providing my honest opinion for others. Honesty is stressed for reviewers. Both positive and negative reviews are encouraged. There is no compensation or repercussions that bias my opinion. If my review was helpful, please click the Helpful button.

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[W711.Ebook] Ebook Free Loyalty and Disloyalty, by Dag Heward-Mills

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Loyalty and Disloyalty, by Dag Heward-Mills

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“Loyalty and Disloyalty” Part of the Loyalty series, Loyalty and Disloyalty deals firmly with the fine line that distinguishes between the two attitudes, and talks about the defining moments we should all be aware of in our own lives, and the lives of those around us.
This book is a roadmap for both leaders and followers. As leaders, we need wisdom to guide our sensitivities. Picking up disloyalty early on in those around us can prevent disaster later. Taking action swiftly and firmly is vital. As followers, we need to be keenly aware when our own loyalty to our shepherds is being diverted within ourselves. Though a primary requirement of God for leaders, very little has been written on this subject. In this book, Dag Heward-Mills outlines very important principles, with the intention of increasing the stability of churches. So relevant and practical is the content of this book that it has become an indispensable tool for many church leaders. "... a life-changing book. I believe your life will be greatly enriched and renewed as you absorb and apply the truth it brings to light. Surely it is God's desire that you become a leader who has purpose, and is consistent in your personal life and ministry. You will not only perceive your need to be a great leader, but you will understand how to achieve it with victory and confidence." – John Delgado, President, Vision International University, Florida, USA. About the author: Bishop Dag Heward-Mills is the founder of Lighthouse Chapel International, which has become a worldwide denomination. He is the author of several best-selling books and his radio, TV and internet programs reach millions around the world. Other outreaches include conferences for pastors and ministers, and the renowned Anagkazo Bible Ministry & Training Centre.

• Sales Rank: #414450 in eBooks
• Published on: 2013-03-01
• Released on: 2013-03-01
• Format: Kindle eBook

Review
"... a life-changing book. I believe your life will be greatly enriched and renewed as you absorb and apply the truth it brings to light. Surely it is God's desire that you become a leader who has purpose, and is consistent in your personal life and ministry. You will not only perceive your need to be a great leader, but you will understand how to achieve it with victory and confidence." --John Delgado President

About the Author
Dag Heward-Mills a medical doctor by profession is the Founder and Presiding Bishop of the Lighthouse Chapel International which has become a worldwide denomination with branches in the United States, Europe, Africa, Asia, the Caribbean and Australia. He has over twenty years of experience in ministry and a personal passion for soul-winning and church growth which has resulted in several outreaches and mass evangelistic crusades. Many notable miracles, attested to by medical doctors, have been documented in these meetings. He pastors the Lighthouse Cathedral, a thriving church with several thousand members in Accra, Ghana and over 1100 branch churches worldwide.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Opened my eyes.
By Debra
Being new in leadership this book has given me a different way to look at people. There are the faithful loyal ones, but yet there are those that allow spirits to use them to kill, steal and destroy. Leaders need to look from different perspectives. I recommend this book to anyone in any leadership, or any lead role in life. It helps you to understand there are many different characters in the world.

0 of 0 people found the following review helpful.
An excellent handbook — simple and practical
By Zvi
Bishop Dag has written a very practical and pragmatic book that can be and should be used by leaders and church members alike. A very enlightening book indeed!

0 of 0 people found the following review helpful.
Five Stars
By Kathleen L. Holmes
We are currently reading this book, in our Bible study

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[J681.Ebook] Ebook Download Revolutionary Conceptions: Women, Fertility, and Family Limitation in America, 1760-1820 (Published for the Omohundro Institute of Early Am

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In the Age of Revolution, how did American women conceive their lives and marital obligations? By examining the attitudes and behaviors surrounding the contentious issues of family, contraception, abortion, sexuality, beauty, and identity, Susan E. Klepp demonstrates that many women--rural and urban, free and enslaved--began to radically redefine motherhood. They asserted, or attempted to assert, control over their bodies, their marriages, and their daughters' opportunities.

Late-eighteenth-century American women were among the first in the world to disavow the continual childbearing and large families that had long been considered ideal. Liberty, equality, and heartfelt religion led to new conceptions of virtuous, rational womanhood and responsible parenthood. These changes can be seen in falling birthrates, in advice to friends and kin, in portraits, and in a gradual, even reluctant, shift in men's opinions. Revolutionary-era women redefined femininity, fertility, family, and their futures by limiting births. Women might not have won the vote in the new Republic, they might not have gained formal rights in other spheres, but, Klepp argues, there was a women's revolution nonetheless.

• Sales Rank: #894217 in Books
• Brand: Brand: The University of North Carolina Press
• Published on: 2009-12-01
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .90" w x 6.10" l, 1.05 pounds
• Binding: Paperback
• 312 pages

Features

• Used Book in Good Condition

Review
[Readers] will find much of the research fresh and giving much food for thought as we approach discussion of hot issues of our own day.--Anglican and Episcopalian History



A remarkably detailed study of childbirth and family planning from the colonial period through the early nineteenth century. . . . Relevant not just to historians but also to those who study current debates.--American Historical Review



An exciting new interpretation of the radicalism of the American Revolution.--Early American Literature



Fascinating. . . . Klepp offers an exciting new interpretation of women in Revolutionary America, and she presents her quantitative and qualitative evidence in an accessible and elegant manner.--Common-Place



Outstanding. . . . [An] admirable book.--Pennsylvania Magazine of History and Biography



The heart of the book . . . focus[es] on cultural reinterpretation of fertility and the technologies of family limitation. Here, Klepp makes her most original contribution and persuasively presents women as a constitutive force in this sea change. . . . Joins a growing body of scholarship in demonstrating that gender conventions were debated and transformed in the age of revolution.--Journal of American History



Interesting. . . . Demographers have much to gain from reading the work of this investigator.--Population and Development Review



Everyone interested in the American revolutionary era, women, and human reproduction will find Revolutionary Conceptions insightful."–-Register of the Kentucky Historical Society



Through an exhaustive examination of an enormous variety of qualitative sources . . . Klepp is able to reconstruct important shifts in how people thought about these sensitive issues. . . . Fascinating. . . . A true example of interdisciplinary work at its best--rigorous yet imaginative, nuanced yet sweeping.--Journal of Interdisciplinary History



This important new work skillfully synthesizes more than four decades of scholarship on women, fertility, and sexuality while successfully recovering clues to the intimate conversations and decision making that took place between husband and wife and within women's social networks. . . . Essential.--Choice

Review
Written by one of our most distinguished historians, this marvelous book analyzes the revolution by the women of America's founding generations to assume greater control over their lives. This shift in consciousness and behavior transformed the new nation every bit as much as did the traditional political revolution.--Billy G. Smith, Montana State University



Specialists and students alike now have an excellent, strongly argued monograph on long-term fertility decline in the United States that highlights women's choices. While carefully delineating regional and racial variations in patterns of fertility, Klepp convincingly makes the case that women deliberately limited family size in the name of new ideals about personal autonomy and mutuality in marriage promoted by the American Revolution and evangelical Christianity.--Toby L. Ditz, The Johns Hopkins University



Susan Klepp's brilliant research reveals that an intimate American Revolution lurked under the familiar one, destabilizing old ways and quietly transforming American society in ways that few men understood. She challenges much that we thought we knew; many otherwise admirable books now feel outdated.--Linda K. Kerber, University of Iowa



Klepp's adept use of quantitative data and visual imagery makes the fertility transition real in cultural as well as demographic terms. We see the transformation in the representations of women's bodies and calculate the shift in numbers of births. Her knowledge of the evidence is unsurpassed, and she presents her finding with clarity and insight.--Kathleen M. Brown, University of Pennsylvania

From the Inside Flap
By examining the attitudes and behaviors surrounding the contentious issues of family, contraception, abortion, sexuality, beauty, and identity, Klepp demonstrates that many American women--rural and urban, free and enslaved--began to radically redefine motherhood during the Age of Revolution as they asserted, or attempted to assert, control over their bodies, their marriages, and their daughters' opportunities.

Most helpful customer reviews

7 of 7 people found the following review helpful.
the revolution behind the scenes
By hmf22
The United States did not seek to regulate contraception and abortion until the mid-nineteenth century. Family size peaked in the mid-eighteenth century. What happened in between? That, in a nutshell, is Klepp's topic in Revolutionary Conceptions. Klepp maintains that while the American Revolution was unfolding on the world stage, another, female-led revolution was unfolding behind the scenes as American couples began to delay marriage, space births, and curtail childbearing several years before the wives reached menopause. These changes transformed the pattern of women's lives and their very conception of their purpose in life.

This engaging book is a surprisingly quick read as scholarly works go. It has a strong statistical foundation, with due attention to regional and class differences. Klepp approaches her topic imaginatively: in one lavishly illustrated chapter, she explores how images of women gradually changed from emphasizing fertility to emphasizing self-control. The chapter on the technology of birth control is less satisfactory because Klepp doesn't wrap it up with a clear assessment of exactly how the typical Revolutionary-era woman limited family size, but she does at least provide a comprehensive overview of the full range of methods available, with an emphasis on emmenagogues. In short, Revolutionary Conceptions is a well-researched and fascinating book that challenges many previous theories about when and why Americans began to limit family size. Highly recommended.

0 of 0 people found the following review helpful.
An interesting textbook.
By Amazon Customer
This was a really good and exciting book although it didn't completely answer my questions about the time the author researched.

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Revolutionary Conceptions: Women, Fertility, and Family Limitation in America, 1760-1820 (Published for the Omohundro Institute of Early Am PDF

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[Q970.Ebook] Fee Download Low Power Design Essentials (Integrated Circuits and Systems), by Jan Rabaey

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This book contains all the topics of importance to the low power designer. It first lays the foundation and then goes on to detail the design process. The book also discusses such special topics as power management and modal design, ultra low power, and low power design methodology and flows. In addition, coverage includes projections of the future and case studies.

• Sales Rank: #473059 in Books
• Published on: 2009-04-13
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x .80" w x 7.50" l, 2.40 pounds
• Binding: Hardcover
• 288 pages

From the Back Cover

Low Power Design Essentials is the first book at the graduate level to address the design of low power digital integrated circuits in an orderly and logical fashion. As such, this book will be of interest to students as well as professionals. In addition to taking an educational approach towards low-power design, the book also presents an integrated methodology to address power at all layers of the design hierarchy. Finally, the text also explains the main roadblocks as well as the physical limits in further energy scaling.
This book is based on the extensive amount of teaching the author has carried out both at universities and companies worldwide. All chapters have been drawn up specifically for self-study. Different levels of understanding are included within each chapter. All chapters begin with elementary material and almost all contain advanced material.
A unique format is used for this book. Rather than the traditional approach of a lengthy continuous text interspersed with some figures, it uses the reverse approach of dominant graphics with accompanying suppplemental text. It is understood that a single figure does a lot more to convey a message than a page of text.
It is hoped that this innovative format provides a better structure for learning the essential topics in low power design.
About the Author
Jan Rabaey received his Ph.D degree in Applied Sciences from the Katholieke Universiteit Leuven, Belgium. From 1983-1985, he was connected to the UC Berkeley as a Visiting Research Engineer. From 1985-1987, he was a research manager at IMEC, Belgium, and in 1987, he joined the faculty of the Electrical Engineering and Computer Science department of the University of California, Berkeley, where he is now holds the Donald O. Pederson Distinguished Professorship. He is currently the scientific co-director of the Berkeley Wireless Research Center (BWRC), as well as the director of the FCRP-sponsored GigaScale Systems Research Center (GSRC). He is an IEEE Fellow.

Most helpful customer reviews

1 of 2 people found the following review helpful.
Five Stars
By Loc B. Hoang
Fast shipping item as described

1 of 3 people found the following review helpful.
excellent coverage and timely release
By C. K. Cheng
This book provides excellent coverage of low power design concepts and techniques for VLSI technologies. The author presents the subject with novel and contemporary treatments. The format and references are very useful for instructors. The release of the book is timely in the field.

0 of 2 people found the following review helpful.
GREAT book Amazon version did not seem to come with ...
By ali
GREAT book

Amazon version did not seem to come with a CD (Which i believe has the slides.)

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[H733.Ebook] PDF Download The Handbook of Employee Benefits: Health and Group Benefits 7/E, by Jerry Rosenbloom

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The essential resource for designing and implementing employee benefits―bringing you up to date on critical new industry changes

For nearly three decades, HR professionals and consultants have depended on The Handbook of Employee Benefits for authoritative answers to their questions about designing and implementing competitive employee benefits packages.

Covering everything from general objectives to costs, this classic reference brings you up to date on critical changes driven by legislative developments, such as the new health-care reform law enacted by the passing of the Patient Protection and Affordable Care Act.

The seventh edition of The Handbook of Employee Benefits features the knowledge and insights of the leading scholars and practitioners in the field. Filled with new and updated information and real-world examples, this edition focuses on health and group benefits:

• Health Benefits: health-care reform’s impact on employee benefits, new approaches to cost containment, how to access quality care, consumer-driven health-care plan designs along with dental, behavioral, prescription, and long-term care programs
• Life Insurance: group term, universal life, and corporate-owned life programs
• Work/Life Programs: traditional time off and family leave, child and elder care, and assistance for education, financial planning, and voluntary benefits
• Social Insurance Programs: Social Security, Medicare, and workers’ and unemployment compensation programs
• Group and Health Benefit Plan Financial Management: federal tax laws, funding health benefit plans―insured, self-funded, and captive arrangements
• Employee Benefit Administration: flexible benefit plans, fiduciary liability issues, and communications
• Issues of Special Interest: retiree welfare benefits, small company benefits, multiemployer plans, and international employee benefit planning

An innovative, efficient employee benefit program has become one of the primary prerequisites to success in today’s lean business battleground. The Handbook of Employee Benefits provides the knowledge and tools you need to create plans that benefit the greatest number of employees, while allowing employers to maintain fiscal integrity and competitive advantage.

• Sales Rank: #89336 in Books
• Published on: 2011-06-16
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x 2.15" w x 6.30" l, 3.28 pounds
• Binding: Hardcover
• 1008 pages

From the Back Cover

Written by a team of top experts in the field, The Handbook of Employee Benefits offers everything you need to know about designing and implementing health and group benefit programs that benefit both the individual employee and the company as a whole.

Retaining all the information that has made this the go-to resource for HR and benefits professionals for nearly three decades, the seventh edition of The Handbook of Employee Benefits contains brand-new chapters on:

• Health-care Cost Containment
• Managing and Measuring Care Management Intervention Programs
• Business Uses of Life Insurance
• Prescription Drug Plans
• Medicare Part D
• Self-Funded Arrangements and Captive Insurance Companies
• Small Company Benefits
• Multi-Employer Plans

Businesses are functioning on tighter budgets, health care is getting more expensive, and employees are placing increasing importance on quality benefits packages. Add to this the complexities of important new legislation and your job is more difficult than ever.

Required reading for benefits professionals in every industry, The Handbook of Employee Benefits is the only resource you need to build health and group benefits programs that are in line with the realities of today’s business environment.

About the Author

Jerry S. Rosenbloom, Ph.D., is the Frederick H. Ecker emeritus professor of insurance and risk management at the Wharton School. His areas of research include employee benefits, financial planning, financial services, risk, and risk management.

Most helpful customer reviews

8 of 8 people found the following review helpful.
A graduate level text
By Tom Basil
This is a very good book. The problem is that the field is changing so rapidly it is difficult to keep up with the implementation of PPACA and its implications. The book does a great job of communicating some important basic and advanced topics. I have read about 6 chapters as the required text for the GBA designation. So far I enjoy it...

5 of 5 people found the following review helpful.
Info for CEBS I wish someone had told me...
By peter
It may be long and difficult reading but it is thorough and has all the info you need for CEBS. Can NOT be used without the learning guide to study for GBA 1-3 (the exam is not chronological by chapter). Thankful for online version on my tablet as a train commuter who can't (won't?) lug around a 20 pound book.

1 of 1 people found the following review helpful.
This item is a good resource for benefits information
By Chris Cardenas
This item is a good resource for benefits information. Th we information is organized and is easy to comprehend.
Only the truely touched cozy up to such a read on a Friday or Saturday night, but if life dictates, it good stuff.

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[K278.Ebook] Download Developmental Variation and Learning Disorders

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2nd

• Published on: 1600
• Binding: Hardcover

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[A142.Ebook] Fee Download Man Who Listens to Horses, by Monty Roberts

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When Monty Roberts was thirteen years old he went off on his own to the deserts of Nevada to watch mustangs in the wild. What he learned about their methods of communication changed his life forever. The Man Who Listens to Horses reveals his deep love and understanding of horses. We learn how, through his relationship with various horses, he gradually developed the methods which enabled him to communicate with horses in their own language, a silent language of gestures similar to sign language: the unique art of the horse whisperer. According to Monty, anyone can learn the language of the horse and anyone can learn his Join-Up(R) methods. In this amazing true life book he tells you how. This is the bestselling autobiography that spread Monty Roberts' message across the world and changed his life forever. Unique and inspirational, and with a message that resonates far wider than its application to horses, it might change your life too.

• Sales Rank: #5139182 in Books
• Brand: imusti
• Published on: 1997-10-02
• Original language: English
• Number of items: 1
• Dimensions: 7.01" h x .94" w x 4.33" l, .0 pounds
• Binding: Paperback
• 384 pages

Features

• ARROW

Amazon.com Review
Monty Roberts is, as they say, the real horse whisperer--even if he does revile the last third of Nicholas Evans's romance. Yet Roberts also makes clear from the start that listening and close attention have more to do with gentling an animal than soi-disant whispering. As far as he's concerned, silent communication can "effectively cross over the boundary between human (the ultimate fight animal) and horse (the flight animal). Using their language, their system of communication, I could create a strong bond of trust. I would achieve cross-species communication." And achieve it he does. After one short session, he has even the wildest stallion nickering with ungulate abandon.

Roberts's descriptions of "joining up," as he calls it with horses--as well as with the deer who cavort on his California farm like so many hyperintelligent Bambis--are inspirational in the best sense of the word. Surprisingly, though, it took him long years to persuade most of the humans in his life that pain and punishment are not the way to go. Indeed, the author expends many a page on past mistakes and disasters, familial and professional. Yet The Man Who Listens to Horses remains a powerfully positive document--and not just for Mr. Ed. Best of all, when it comes to his life's work, Roberts is far more practical than mystical. Instead of portraying himself as Equus's messiah, he'd rather share his hard-won knowledge. Having overcome years of rejection and ridicule, the author is certainly not short in the self-esteem department, as some passages in this book demonstrate. No matter. He always checks his ego before entering the corral. --Kerry Fried

From Kirkus Reviews
The surprisingly complex and lively memoir of a successful and influential horse trainer who helped pioneer nonviolent methods of breaking horses in. Some of the book's vigor and pace may have to do with the fact that Lucy Grealy (Autobiography of a Face, 1994) is the coauthor. The narrative begins in 1948 when Roberts, then 13, spent time studying wild horses in the Nevada desert. He applied what he learned there to radically new ideas about how wild horses could be trained and came to be an important figure in horse racing circles. His portrait of the business of breeding and training horses is frank and fascinating, but the book's most memorable passages cover the rodeos and horse business in the west as it was in the author's youth, and include a haunting portrait of his violent, racist father and of some of the other remarkable figures Roberts knew (including a young James Dean). Over and above everything, though, is Roberts's surpassing love for horses, captured here in his evocations of the horses he has trained over a career spanning four decades. (Author tour) -- Copyright �1997, Kirkus Associates, LP. All rights reserved.

Review
"Wild horses should not drag you away from finding out more about Monty Roberts" Independent "The horse whisperer in action... more exciting than his fictional counterpart" Observer "Contains enough plotlines to keep Dick Francis busy for years" Spectator "For anyone who cares about animals and would like to get on with them better, it is required reading" -- John Oaksey Daily Telegraph

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0 of 0 people found the following review helpful.
An inspirational biography of a truly remarkable man.
By A. B. Gardner
Monty Roberts is an author who makes the reader feel that he is present during the very touching story of Monty's life from early childhood through his adulthood. In the midst of this fascinating autobiography, the reader is introduced to the psychology of the horse and the beauty of its disposition. He also shows the kindness with which humans should regard any animal, and through his life experiences, proves that humans have been very ignorant in their methods of attempting to train animals that can be so easily trained with kind, gentle techniques. It is no wonder that he has been featured on the TV programs such as "20/20", and "60 Minutes") in the past and was contracted by Queen Elizabeth II to teach her trainers his method of "Join-up" in training the royal horses at Buckingham Palace, London, UK.

0 of 0 people found the following review helpful.
The Man Who Listens To Horses by Monty Robert's
By Crystal Naylor
I would recommend this book to anyone even if they are not a horse enthusiast. The book tells of courage, determination, humanity and triumphs! It is entertaining and a real page turner, while being educational at the same time. This book teaches not only a training method but that kindness will get you farther than bullying something or someone to your will. It teaches how important it is to effectively communicate with anyone, animal or human. It teaches you to never give up. I think the schools, students and teachers in America should especially read this book. Also, it would benefit companies to instill this type of thought when dealing with employee's! Getting anyone to want to work with you to accomplishing your goals is going to be more beneficial than forcing them to work for you!

0 of 0 people found the following review helpful.
Best Book!! Amazing person....
By Kat
One of the best books that I have read. A must read, even after all of these years!

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